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Betterment CEO Sarah Levy explains how they are incorporating digital currency into their business strategy.

https://m.wsj.net/video/20250815/857ebb79-028b-482a-84d2-18a9c5c2d5bc/1/hls/manifest-hd-wifi.m3u8

Betterment is Dipping Their Toes into Crypto

Sarah Levy, CEO of Betterment, discusses market volatility, regulation concerns, and where she’s finding bipartisan agreement in the financial space.

https://m.wsj.net/video/20250815/5f12279a-b207-42bc-b5f1-5a34a8a1e8d7/1/hls/manifest-hd-wifi.m3u8

Betterment CEO On Government Policies Impacting Investing Habits

The exec talks crypto, advisors, and the legislation she's watching in an interview with At Barron's Andy Serwer.

https://m.wsj.net/video/20250813/676b2b97-9259-40e8-bee4-1ae231eaefb6/1/hls/manifest-hd-wifi.m3u8

Sarah Levy: From the Entertainment Industry to CEO of Betterment

Surrounding recent and political controversies at Harvard University, author and Harvard professor Arthur C. Brooks tells Barron’s Andy Serwer that it’s "not a Harvard problem, it’s a higher ed problem."

https://m.wsj.net/video/20250808/84a195a2-f0a2-4b8e-9f87-e4334c12159d/1/hls/manifest-hd-wifi.m3u8

This Harvard Professor Sees Too Much Activism in Universities

Author and Harvard professor Arthur C. Brooks breaks down why people in leadership positions tend to have intense emotions.

https://m.wsj.net/video/20250808/aad81f06-d6bb-41bd-bd46-c5acf8136fcb/1/hls/manifest-hd-wifi.m3u8

Is Happiness at the Top? A Look at Leaders, CEOs, and Politicians.

Author and Harvard University professor Arthur C. Brooks discusses all things happiness, why he supports capitalism, and what's going on at Harvard with Editor at Large Andy Serwer.

https://m.wsj.net/video/20250807/056164ae-5083-468f-9aeb-5cf5f436861b/1/hls/manifest-hd-wifi.m3u8

'It's Not a Feeling': A Harvard Professor on the Formula for Happiness

The Marriott business has over 30 brands including The Ritz-Carlton, Westin, and Sheraton. Anthony Capuano, Marriott International CEO, discusses why the large brand portfolio and strategy is a priority.

https://m.wsj.net/video/20250805/7aa6e4f9-ea94-4ebb-b62b-234961329bc9/1/hls/manifest-hd-wifi.m3u8

How Many Brands is Too Many? For Marriott, 30 Is a Sweet Spot

Marriott International CEO Anthony Capuano breaks down the micro and macro effects of tariffs on the company, specifically in China.

https://m.wsj.net/video/20250805/b8b663a5-37f7-4034-976a-27044ecc58b1/1/hls/manifest-hd-wifi.m3u8

How Tariffs are Affecting the Hotel Industry in the U.S. and Abroad

Marriott International's Anthony Capuano spoke about when he was named chief executive officer of the hotel chain after the death of Marriott's then-CEO and amid the Covid-19 pandemic. "It was, you know, on a personal level, extraordinarily emotional," Capuano said. This interview was recorded on June 2, 2025.

https://m.wsj.net/video/20250731/5e9f8f17-1e0a-407e-a18b-2f479cd6450d/1/hls/manifest-hd-wifi.m3u8

How Marriott's CEO Was Appointed During Significant Challenges

At Barron's

Saira Malik, chief investment officer of Nuveen, makes the case for more gains in 2023.

https://m.wsj.net/video/20230925/4d8aa5ee-77aa-4400-884b-1fafeff893ec/1/hls/manifest-hd-wifi.m3u8

S&P 4700?

David Bailin, chief investment officer of Citi Global Wealth, offers his take on the latest IPO activity and what it says about the strength of capital markets.

https://m.wsj.net/video/20230925/5f4d4a28-d83a-40e3-ad94-28bc25b1c3bc/1/hls/manifest-hd-wifi.m3u8

IPOs: Making a Comeback

Chris Harvey, head of equity strategy at Wells Fargo Securities, explains what would make him more bullish on stocks and when he sees a Fed rate cut coming.

https://m.wsj.net/video/20230918/1f534ddf-5da9-4d1d-9926-fda63e90468e/1/hls/manifest-hd-wifi.m3u8

Cuts on the Horizon?

Tom Kennedy, chief investment strategist for J.P. Morgan Global Wealth Management, explains why he thinks concerns around a slowdown in China are overblown.

https://m.wsj.net/video/20230918/09304272-5f0c-49df-892a-3a3d4622c9c3/1/hls/manifest-hd-wifi.m3u8

Evaluating China Risk

Liz Young, head of investment strategy at SoFi, discusses how market moving the August inflation data could be.

https://m.wsj.net/video/20230911/50b8c6b4-8fd3-4d6f-adff-dd0a024a57d7/1/hls/manifest-hd-wifi.m3u8

Inflation in the Spotlight

Lindsey Piegza, chief economist at Stifel, offers her take on the biggest risks to the economy right now.

https://m.wsj.net/video/20230911/cac885e4-b322-40f8-876c-ebd443fe9d29/1/hls/manifest-hd-wifi.m3u8

Assessing Economic Headwinds 

Dan Ives, managing director and senior equity analyst at Wedbush Securities, explains why he thinks Apple will continue to be a market leader.

https://m.wsj.net/video/20230905/1a48f030-5a5a-401c-a571-ec9115a0155e/1/hls/manifest-hd-wifi.m3u8

Prove-me Moment

Ross Mayfield, investment strategy analyst at Baird, highlights bullish catalysts that could drive the market higher between now and year-end.

https://m.wsj.net/video/20230905/729974df-4594-4fc6-a385-5457b1d87e32/1/hls/manifest-hd-wifi.m3u8

Gearing up for a Rally

Matthew Luzzetti, chief U.S. economist at Deutsche Bank, discusses what’s next for the Federal Reserve and the economy.

https://m.wsj.net/video/20230501/7264fcc9-eea9-4d99-b839-4cd4c20500c9/1/hls/manifest-hd-wifi.m3u8

Recession Ahead 

MarketBrief | Clips

MarketBrief Clips

David Bailin of Citi Global Wealth and Saira Malik of Nuveen debate the probability of a recession and discuss where they’re finding opportunities in equities and fixed income.

https://m.wsj.net/video/20230925/a61dd831-40b8-4727-934f-077d2b880711/1/hls/manifest-hd-wifi.m3u8

Investing in a Slowing Economy 

Take stock of your investments in less than 10 minutes with new show from Barron’s and MarketWatch.

Chris Harvey of Wells Fargo Securities explains why he believes the Federal Reserve is done hiking interest rates while J.P. Morgan Global Wealth Management’s Tom Kennedy makes the case for multi-asset investing.

https://m.wsj.net/video/20230918/84e9a4a4-4e50-4b7b-934c-9a532f9803fc/1/hls/manifest-hd-wifi.m3u8

Rate Hikes in the Rearview?

Lindsey Piegza of Stifel discusses the upside risks for inflation while SoFi’s Liz Young explains why she’s cautious on the market through year-end.

https://m.wsj.net/video/20230911/395ecb74-e349-45b0-a6b8-f91b8874aaf8/1/hls/manifest-hd-wifi.m3u8

Pricing Pressure & Frothy Valuations

Baird’s Ross Mayfield makes the case for a better than expected September for stocks while Dan Ives of Wedbush Securities explains why big tech can rally another 15%.

https://m.wsj.net/video/20230905/156bf778-e13d-41ef-b750-55e2ef1c0162/1/hls/manifest-hd-wifi.m3u8

September to Remember? 

Kristen Bitterly of Citi Global Wealth Management explains why the strong start to the year is nothing more than a bear market rally while Eric Winograd of AllianceBernstein offers his outlook for the Fed, inflation, and the labor market.

https://m.wsj.net/video/20230220/ae07e591-f017-4e82-babb-c80144e7d42f/1/hls/manifest-hd-wifi.m3u8

Time to be Skeptical?

Anastasia Amoroso of iCapital explains why she thinks the stock market rally is nearing a ceiling while U.S. Bank Wealth Management’s Lisa Erickson discusses where she’s finding investment opportunities in an uncertain environment.

https://m.wsj.net/video/20230213/61be15a3-f5ac-4a25-b944-edd15e605e30/1/hls/manifest-hd-wifi.m3u8

Hitting a Wall

Jack Manley of J.P. Morgan Asset Management explains why now is the time to leg back into risk assets while BlackRock’s Rick Rieder offers his top fixed income opportunities.

https://m.wsj.net/video/20230206/0be0daa9-d29a-4350-b277-a9ee6ed9a2ea/1/hls/manifest-hd-wifi.m3u8

Two Ways to Play

Amid impressive January gains, Cameron Dawson of New Edge Wealth discusses how she’s positioning her portfolio and Mark Zandi of Moody's Analytics explains why he thinks the economy can still avoid a recession.

https://m.wsj.net/video/20230130/a8c37d62-592b-4830-9466-65c3824205fe/1/hls/manifest-hd-wifi.m3u8

Gauging Upside Potential

Mike Schumacher of Wells Fargo Securities explains why he’s nervous about stagflation while Sylvia Jablonski of Defiance Investments offers her top portfolio picks.

https://m.wsj.net/video/20230123/1e752a76-b7d4-4802-821a-837d6176f979/1/hls/manifest-hd-wifi.m3u8

Wall Street’s Biggest Risk

MarketBrief | Full Episodes

MarketBrief Full Episodes

After 10 straight hikes, the central bank switched gears and opted to keep rates steady. But that doesn't mean the Fed's inflation fight is over.

https://m.wsj.net/video/20230616/9dce6e5c-4c62-4aa6-b432-d3407ac41aea/1/hls/manifest-hd-wifi.m3u8

The Fed's Rate Pause, Explained

A publicly traded company can increase it's number of shares available by splitting its stock. Here's why companies may do it and how it affects investors.

https://m.wsj.net/video/20221115/f37dedad-4403-4f6d-bd22-067d0fb148df/1/hls/manifest-hd-wifi.m3u8

Stock Splits Are Big This Year. Here's What They Mean for Investors.

Here's why a publicly traded company may decide to go private and what it means for its shareholders.

https://m.wsj.net/video/20221025/9fb3fa20-e2ac-485b-aa4d-8fcf3ebd3151/1/hls/manifest-hd-wifi.m3u8

What Happens When a Stock Goes Private?

What Happens When a Public Company Goes Private?

When saving for retirement, there are many different accounts and tax strategies to consider. Here's how to tell if a Roth IRA conversion could be right for you.

https://m.wsj.net/video/20221021/624f992c-db58-4144-93cc-b888c6948059/1/hls/manifest-hd-wifi.m3u8

What to Know About Roth IRA Conversions

As recession fears loom, here are three ways investors can prepare and protect their portfolios.

https://m.wsj.net/video/20221020/5d94fa79-7b6d-4c51-8ac7-8c523c99d487/1/hls/manifest-hd-wifi.m3u8

Preparing Your Portfolio for a Recession

Retiring abroad could lower your cost of living, so you can make your savings go further in your golden years. But a permanent move to a new country could be more complicated than you think. Here's what you should know.

https://m.wsj.net/video/20220823/7a028383-44a0-4957-a070-0018f046ec97/1/hls/manifest-hd-wifi.m3u8

Thinking Of Retiring Abroad? Here's What to Consider.

Billionaire-backed space companies have made space tourism a reality. How to participate in a potential private-sector space boom.

https://m.wsj.net/video/20220818/99bac587-9be5-48e6-9376-48f3bb8d55cf/1/hls/manifest-hd-wifi.m3u8

How To Invest In Space Tourism

When you hear the words 'electric vehicle', you might immediately think 'Tesla'. But as more automakers enter the EV competition, Tesla might have trouble holding its lead. Here's what investors need to know.

https://m.wsj.net/video/20220722/111776c7-d9d2-4cd2-8194-4c58b0cb7e57/1/hls/manifest-hd-wifi.m3u8

Is Tesla Miles Ahead of Others in the Electric Vehicle Race?

Chinese tech company DiDi Global, which runs a ride-sharing app, has announced it plans to delist from the New York Stock Exchange. Investors are watching and waiting to see what other Chinese giants with U.S. listings, like Alibaba and JD.com, will do. Here's what delisting entails.

https://m.wsj.net/video/20220722/eacf026e-7303-4eb7-80ab-3e2344e2b120/1/hls/manifest-hd-wifi.m3u8

What Happens When a Stock Delists?

Barron's Explains

CEO Cristiano Amon has a plan to shrink Qualcomm’s reliance on phones and grow its role in AI, cars, and beyond. Investors are skeptical—should they be?

https://m.wsj.net/video/20241127/99579ccd-a5c1-4acc-ac31-32469f7d8b1c/1/hls/manifest-hd-wifi.m3u8

What's Next for Qualcomm?

On the Barron's Streetwise Podcast, Barron’s senior writer Al Root sits down with Jack Hough to discuss Toyota’s recent success with hybrids, the coolest cars at the New York Auto Show, and what’s ahead for Tesla stock.

https://m.wsj.net/video/20240329/f163bbd7-0cb6-4c6f-b7f9-a85ae5cd2553/1/hls/manifest-hd-wifi.m3u8

Is Electric Vehicle Demand Cooling Off? 

On the Barron’s Streetwise podcast, Rystad Energy’s Alexandre Ramos Peon discusses how U.S. oil producers have boosted profitability and production despite fewer wells.

https://m.wsj.net/video/20240326/0a4b30c7-379c-460f-abc3-838a7f1eb1a9/1/hls/manifest-hd-wifi.m3u8

The Outlook for Oil

On the Barron’s Streetwise Podcast, Jack Hough pushes back against one of Bitcoin’s most popular valuation models.

https://m.wsj.net/video/20240318/b38cc34a-5064-4a6a-a47c-4c855de11973/1/hls/manifest-hd-wifi.m3u8

Bitcoin as 'Digital Gold' 

On the Barron’s Streetwise podcast, Raphael Zagury of Swan Bitcoin shares his bitcoin price model with Associate Editor Jack Hough.

https://m.wsj.net/video/20240312/c0acb0bf-e4e3-46ca-8fd5-13af6fa401e5/1/hls/manifest-hd-wifi.m3u8

The $600,000 Case for Bitcoin

Kathy Jones, Chief Fixed Income Strategist at Schwab, says it might not matter. Plus, the outlook for yields and the national debt.

https://m.wsj.net/video/20240305/0505813c-e38b-47cb-ade2-e7c3aff68dbd/1/hls/manifest-hd-wifi.m3u8

Bond Funds or Individual Bonds?

Brian Niccol on developing new customer favorites, taking menu tips from TikTok, and the outlook for growing the business.

https://m.wsj.net/video/20230725/dec91556-4dbe-49e6-85d9-ed0e8233ac02/1/hls/manifest-hd-wifi.m3u8

Chipotle's CEO on How He Plans to Double the Business. Again.

Jim Farley on competing with Tesla, and why Ford is favoring Level 3 autonomy over full self-driving capability.

https://m.wsj.net/video/20230519/9aa4288a-39a1-4fb8-8b9d-3be0c58adc18/1/hls/manifest-hd-wifi.m3u8

Ford CEO On the Outlook for EVs and Robo Cars

J.P. Morgan Asset Management's David Kelly says inflation is like a rollercoaster: It will come down again.

https://m.wsj.net/video/20230505/5d8d3d70-598d-4ee4-a76e-21381c911e40/1/hls/manifest-hd-wifi.m3u8

Inflation, Attractive Bonds, and Value Abroad

Barron's Streetwise

Stocks are expensive, risks abound, and AI is about to change the world. Other than that, building a calamity-proof retirement portfolio should be a cinch. Tune in as two veteran money managers size up the markets and share their investment ideas.

https://m.wsj.net/video/20250211/17a5e7d6-7c36-44b0-a35e-bf5ac3a24194/1/hls/manifest-hd-wifi.m3u8

Saving for a Sunny Day

Research shows that people greatly underestimate the healthcare costs they’ll face in retirement. Learn from experts how to estimate those costs, prepare for potential long-term care needs, and manage healthcare expenses in retirement.

https://m.wsj.net/video/20250211/e7c022d9-badf-4e95-8e7c-0b6fce9f7823/1/hls/manifest-hd-wifi.m3u8

Are You Fiscally Fit?

Surging power demand, new energy sources, and growing competition have spurred the utility industry to become more innovative than ever before. Our panelists will unpack the changes afoot and explore what lies ahead for companies, customers, and investors.

https://m.wsj.net/video/20240917/001ea098-1fcc-4da5-9f0e-a3b149bbb2fb/1/hls/manifest-hd-wifi.m3u8

Not Your Father's Utility

Modernizing America's grid will take creativity and money -- lots of money. Learn how players across the power sector can achieve their electrification goals and serve new customers without breaking the bank for consumers.

https://m.wsj.net/video/20240917/bd6bd43a-bb07-4b7f-9d1c-6ae04220bea9/1/hls/manifest-hd-wifi.m3u8

Ready for a Revamp?

The launch this year of Bitcoin ETFs has made it easier for investors to buy and trade the cryptocurrency. But is that a wise move, and if so, how much crypto should you own?

https://m.wsj.net/video/20240529/cbb77f15-ef70-445d-85ae-5f02c24ea1ef/1/hls/manifest-hd-wifi.m3u8

Investing in Cryptocurrencies

Bitcoin and other digital currencies reside on software networks that aim to revolutionize everything from finance to art. Barron's talks to industry experts about the outlook for blockchain technology and its potential uses.

https://m.wsj.net/video/20240529/8f60a5ea-6de4-4c3c-b7c2-12b11aaa99f3/1/hls/manifest-hd-wifi.m3u8

Is Crypto Really a Game-Changer?

Persistent inflation means retirement savings don't go as far as they once did. We discuss the best inflation hedges, and how retirees can benefit from higher-for-longer interest rates.

https://m.wsj.net/video/20240429/69577ad6-cbaf-4d34-96f1-c42136e26aa2/1/hls/manifest-hd-wifi.m3u8

Protecting Your Nest Egg from Rising Prices

The impact of inflation is felt unevenly across the economy and markets. Learn which industries, and companies do best in a “sticky” inflation era, and how fixed income, alternative assets, and gold can help investors hedge against further price growth.

https://m.wsj.net/video/20240429/bfee3cb8-715f-4323-929f-43a73fd58877/1/hls/manifest-hd-wifi.m3u8

Don’t Trim Your Inflation Hedges

Science, tech, and better healthcare delivery are helping people live longer and improving quality of life. Two healthcare investment experts tell us about some of the most promising developments in medicine, and the companies behind them.

https://m.wsj.net/video/20240305/33bed2b1-bdef-401f-bb72-18f7a43f2548/1/hls/manifest-hd-wifi.m3u8

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Video Center - Barron's home

We visited Le Creuset's French factory to learn how it garnered a cult status for its colorful cast iron and “Factory To Table” sales. Photo: Marius Dahl

https://m.wsj.net/video/20250812/85b858e8-49ae-4d72-bb6a-e3c3a85c301c/1/hls/manifest-hd-wifi.m3u8

We visited Le Creuset's French factory to learn how it garnered a cult status for its colorful cast iron and “Factory To Table” sales.

How Le Creuset Built a Superfandom Around $400 Pots

It really did feel like a rite of passage when I got my first Le Creuset pot.

This is not a normal pot. There's something emotional about it.

My 5 quart braiser. When I die, I wanna be buried with that pot.

The DNA of the Le Creuset was... Clearly, it's colorful.

My first color, it was blackberry.

We got, I imagine you call it Mauve.

Sage and Flint, Peche, Nuit, Nectar, I could go on.

Celebrities like Marilyn Monroe and Julia Child loved Le Creuset.

I think once the movie "Julie and Julia" came out, I thought, "Well, I have to get that pot." You feel like a professional when you use them.

My father took it from a defunct factory in France to now a global, you know, behemoth of a brand.

Some people like to go on vacation. I like buying Le Creuset.

Opening a mystery box.

When you buy a Le Creuset pot, you do it with this guarantee that it will last you a lifetime, but they found a way to nevertheless, encourage people to continue buying more.

To be honest with you, this isn't even everything.

Le Creuset has come a long way since its founding in 1925. It all started in a small town in France where two industrialists added colored enamel to a cast iron pot.

Flame, which is also known as volcanic, is the original color of Le Creuset.

Beth: Up to that point, most of the pots and pans you would see in a kitchen were in drab colors. They weren't fun.

Oh, oh, I see pink.

Three or $400 for a single pot is a lot of money. Le Creuset is one of the most expensive cast iron products on the market today and they would say that's because of the craftsmanship that goes into these products.

We have this manufacturing experience that starts off very loud, very dirty, almost violent, if you will.

The liquid metal is poured inside a sand mold. And then at the end, we break the sand mold just to collect the product. At the end of the foundry, we have to check that the shape is fully correct with no variation.

Beth: If they detect anything that would degrade the quality of the product, they take it off the line and melt it down and start all over again.

Frederic: Then we have to apply enamel on the product. It's really complicated.

It's tricky because enamel, which is effectively glass and iron, expand at different rates in heat. So if you don't get the chemistry just right, you'll get cracking as that pot comes under high heat.

Just to avoid the product from rusting, a first thin layer of enamel before the final color coat, which will give the beauty of the product at the end.

I love glass, colored glass and to play with luminosity, the transparency of the glass.

Christopher: Sandra's part art and part science. She's not a painter by any measure.

No, it's not paint at all, it is enamel. Enamel is a mix of glass and mineral pigments, which reacts at 800 celsius degrees. Gases from the cast iron in the furnace causes a lot of bubbles. And our job is to find the right ratio of the glass to manage all these bubbles. But sometimes we can see pinholes.

If we detect some defects at the end of the enameling line, we can take the enamel off the products just to recycle the shape.

These meticulous quality checks that they run on every product are one of the many reasons that Le Creuset is so expensive.

The performance is more noticeable to a professional. It's this all tactile thing. The more you do it, you get this sort of innate sense of what's going on with things and when to touch things and when to move things. It's about being able to trust your tools.

The durability and the longevity means that people are cooking with them over decades, over generations.

The first Le Creuset pot I ever got was when me and my now wife were living in Paris, and we still have it, and we have two children and I cook their food in it occasionally and cook food for us still in it.

You are perhaps inheriting your own Le Creuset pot. So then what's the incentive to buy more?

You started reading about how many famous people who are using it and that really convinced me that there's something here that is very different.

Beth: Le Creuset had this tremendous cultural capital. By the mid 1980s, they were struggling financially.

A friend of mine knew the president of Le Creuset and he said, "If you come to the factory, but in secret, you can have a look at it."

Paul Van Zuydam, a businessman from South Africa, saw tremendous potential there and eventually purchased the business.

The company that we were buying was technically bankrupt. That's when I started drawing up my values of what I want to do. I said, "I'm gonna keep it private," and that worked extremely well.

The product portfolio and the shapes that exist has grown exponentially.

That's where the incredible variety of colors and different forms come in. They turn someone who might be a one-time customer into a lifetime customer.

We gave people a massive selection.

We nearly doubled the capacity of the factory.

Today, Le Creuset produces around 10,000 colorful cast iron products at its factory in France per day, and they employ more than 750 people at that factory.

In the whole factory, we have more than 400 shapes we can do, but then you have to multiply with the number of colors, so it makes a huge diversity at the end.

We have expanded to include ceramics, bakeware, dinnerware, tableware, gifting items, et cetera. As a marketer, our desired preference is for them to have everything.

I have not counted them. I would say, I don't know, maybe 100.

The consumer has an intensely personal relationship with the product and color and form that they've chosen.

There is a kind of fanaticism around Le Creuset.

Person: Tonight, I made a chicken and corn chowder.

My favorite color is what they call Deep Teal. I've loved it my whole life, so when I saw it, I was like, "Oh, my gosh, this is... "I have to have every single piece."

There's so many people that do not have a pot, but they aspire to have it, that is universal. Only later that we've commercialized it.

I mean, the marketing have so many ideas. There's no limit in their concept of new ideas.

Oh, the mystery boxes at the Factory to Table events are a very big deal to fans.

Factory to Table, man. Everyone was talking about mystery box, mystery box, what do you want in your mystery box?

Person: Come with me to FTT San Jose.

Hey, welcome to Le Creuset.

You have these very active online groups on Facebook, on Reddit, where consumers are sharing information almost in the way of a fan club. You know, they're helping each other to acquire these items and feeding each other's fandom.

So not every country gets the same color scheme and so that also kick starts a little bit of panic and you're hoping that it arrives in your country, but it might not.

It is all pretty clever marketing and also gamifies it a bit for the consumer.

Christopher: Even in retirement, colors can come back.

If they were to come out with Deep Teal, another line, of course, I'm gonna get it.

Their product line is always expanding and evolving. You have stoneware, stainless steel products, you have ceramics now.

Paul: Today, we have a ceramic plant that is based in northern Thailand.

That did provide an opportunity for someone who perhaps wasn't in a position to pay $300 for a pot to bring the idea of Le Creuset into their kitchen. But Le Creuset has always, to this day, continued to manufacture its cast iron in France.

We accumulated 100 years of knowledge and know-how. The sand machinery, all the melting platform, it is really huge equipment. It will be so difficult to move this factory from another location, even in France.

I would not even dream of putting at this anywhere else. Literally would take you maybe half a century.

You don't have to buy a Le Creuset pots. I have enamel cast iron pots from Staub and from Lodge, that worked very, very well for me. But I look at the fierce commitment that so many people have to this brand and to the pots themselves as a story about the way consumerism works.

When my father bought it was cast iron factory, only selling cast iron products. We expanded into stoneware, we expanded into stainless steel. It's only the beginning and we're very optimistic for the future.

A lot of things that we make now are so replaceable. This is not what these pots are. You can have them forever. You can pass them down to family members.

Is Le Creuset worth the price? Absolutely. If you are wanting to cook for a long time, then it will pay you back tenfold. But if it's just for one dinner party, then maybe not.

The 100-Year Business Story Behind the Le Creuset Obsession

Coveted highlights the precision and process behind expertly-crafted cult favorites—from the smallest everyday items to the ultimate luxury splurge.

The 100-Year Business Story Behind the Le Creuset Obsession

Coveted

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