/client

Topics

Memberships

Tools

Customer Service

Network

Newsstand

For Business

For Education

For Advertisers

About Barron's

bolded

unBolded

Betterment CEO Sarah Levy explains how they are incorporating digital currency into their business strategy.

https://m.wsj.net/video/20250815/857ebb79-028b-482a-84d2-18a9c5c2d5bc/1/hls/manifest-hd-wifi.m3u8

Betterment is Dipping Their Toes into Crypto

Sarah Levy, CEO of Betterment, discusses market volatility, regulation concerns, and where she’s finding bipartisan agreement in the financial space.

https://m.wsj.net/video/20250815/5f12279a-b207-42bc-b5f1-5a34a8a1e8d7/1/hls/manifest-hd-wifi.m3u8

Betterment CEO On Government Policies Impacting Investing Habits

The exec talks crypto, advisors, and the legislation she's watching in an interview with At Barron's Andy Serwer.

https://m.wsj.net/video/20250813/676b2b97-9259-40e8-bee4-1ae231eaefb6/1/hls/manifest-hd-wifi.m3u8

Sarah Levy: From the Entertainment Industry to CEO of Betterment

Surrounding recent and political controversies at Harvard University, author and Harvard professor Arthur C. Brooks tells Barron’s Andy Serwer that it’s "not a Harvard problem, it’s a higher ed problem."

https://m.wsj.net/video/20250808/84a195a2-f0a2-4b8e-9f87-e4334c12159d/1/hls/manifest-hd-wifi.m3u8

This Harvard Professor Sees Too Much Activism in Universities

Author and Harvard professor Arthur C. Brooks breaks down why people in leadership positions tend to have intense emotions.

https://m.wsj.net/video/20250808/aad81f06-d6bb-41bd-bd46-c5acf8136fcb/1/hls/manifest-hd-wifi.m3u8

Is Happiness at the Top? A Look at Leaders, CEOs, and Politicians.

Author and Harvard University professor Arthur C. Brooks discusses all things happiness, why he supports capitalism, and what's going on at Harvard with Editor at Large Andy Serwer.

https://m.wsj.net/video/20250807/056164ae-5083-468f-9aeb-5cf5f436861b/1/hls/manifest-hd-wifi.m3u8

'It's Not a Feeling': A Harvard Professor on the Formula for Happiness

The Marriott business has over 30 brands including The Ritz-Carlton, Westin, and Sheraton. Anthony Capuano, Marriott International CEO, discusses why the large brand portfolio and strategy is a priority.

https://m.wsj.net/video/20250805/7aa6e4f9-ea94-4ebb-b62b-234961329bc9/1/hls/manifest-hd-wifi.m3u8

How Many Brands is Too Many? For Marriott, 30 Is a Sweet Spot

Marriott International CEO Anthony Capuano breaks down the micro and macro effects of tariffs on the company, specifically in China.

https://m.wsj.net/video/20250805/b8b663a5-37f7-4034-976a-27044ecc58b1/1/hls/manifest-hd-wifi.m3u8

How Tariffs are Affecting the Hotel Industry in the U.S. and Abroad

Marriott International's Anthony Capuano spoke about when he was named chief executive officer of the hotel chain after the death of Marriott's then-CEO and amid the Covid-19 pandemic. "It was, you know, on a personal level, extraordinarily emotional," Capuano said. This interview was recorded on June 2, 2025.

https://m.wsj.net/video/20250731/5e9f8f17-1e0a-407e-a18b-2f479cd6450d/1/hls/manifest-hd-wifi.m3u8

How Marriott's CEO Was Appointed During Significant Challenges

At Barron's

Saira Malik, chief investment officer of Nuveen, makes the case for more gains in 2023.

https://m.wsj.net/video/20230925/4d8aa5ee-77aa-4400-884b-1fafeff893ec/1/hls/manifest-hd-wifi.m3u8

S&P 4700?

David Bailin, chief investment officer of Citi Global Wealth, offers his take on the latest IPO activity and what it says about the strength of capital markets.

https://m.wsj.net/video/20230925/5f4d4a28-d83a-40e3-ad94-28bc25b1c3bc/1/hls/manifest-hd-wifi.m3u8

IPOs: Making a Comeback

Chris Harvey, head of equity strategy at Wells Fargo Securities, explains what would make him more bullish on stocks and when he sees a Fed rate cut coming.

https://m.wsj.net/video/20230918/1f534ddf-5da9-4d1d-9926-fda63e90468e/1/hls/manifest-hd-wifi.m3u8

Cuts on the Horizon?

Tom Kennedy, chief investment strategist for J.P. Morgan Global Wealth Management, explains why he thinks concerns around a slowdown in China are overblown.

https://m.wsj.net/video/20230918/09304272-5f0c-49df-892a-3a3d4622c9c3/1/hls/manifest-hd-wifi.m3u8

Evaluating China Risk

Liz Young, head of investment strategy at SoFi, discusses how market moving the August inflation data could be.

https://m.wsj.net/video/20230911/50b8c6b4-8fd3-4d6f-adff-dd0a024a57d7/1/hls/manifest-hd-wifi.m3u8

Inflation in the Spotlight

Lindsey Piegza, chief economist at Stifel, offers her take on the biggest risks to the economy right now.

https://m.wsj.net/video/20230911/cac885e4-b322-40f8-876c-ebd443fe9d29/1/hls/manifest-hd-wifi.m3u8

Assessing Economic Headwinds 

Dan Ives, managing director and senior equity analyst at Wedbush Securities, explains why he thinks Apple will continue to be a market leader.

https://m.wsj.net/video/20230905/1a48f030-5a5a-401c-a571-ec9115a0155e/1/hls/manifest-hd-wifi.m3u8

Prove-me Moment

Ross Mayfield, investment strategy analyst at Baird, highlights bullish catalysts that could drive the market higher between now and year-end.

https://m.wsj.net/video/20230905/729974df-4594-4fc6-a385-5457b1d87e32/1/hls/manifest-hd-wifi.m3u8

Gearing up for a Rally

Matthew Luzzetti, chief U.S. economist at Deutsche Bank, discusses what’s next for the Federal Reserve and the economy.

https://m.wsj.net/video/20230501/7264fcc9-eea9-4d99-b839-4cd4c20500c9/1/hls/manifest-hd-wifi.m3u8

Recession Ahead 

MarketBrief | Clips

MarketBrief Clips

David Bailin of Citi Global Wealth and Saira Malik of Nuveen debate the probability of a recession and discuss where they’re finding opportunities in equities and fixed income.

https://m.wsj.net/video/20230925/a61dd831-40b8-4727-934f-077d2b880711/1/hls/manifest-hd-wifi.m3u8

Investing in a Slowing Economy 

Take stock of your investments in less than 10 minutes with new show from Barron’s and MarketWatch.

Chris Harvey of Wells Fargo Securities explains why he believes the Federal Reserve is done hiking interest rates while J.P. Morgan Global Wealth Management’s Tom Kennedy makes the case for multi-asset investing.

https://m.wsj.net/video/20230918/84e9a4a4-4e50-4b7b-934c-9a532f9803fc/1/hls/manifest-hd-wifi.m3u8

Rate Hikes in the Rearview?

Lindsey Piegza of Stifel discusses the upside risks for inflation while SoFi’s Liz Young explains why she’s cautious on the market through year-end.

https://m.wsj.net/video/20230911/395ecb74-e349-45b0-a6b8-f91b8874aaf8/1/hls/manifest-hd-wifi.m3u8

Pricing Pressure & Frothy Valuations

Baird’s Ross Mayfield makes the case for a better than expected September for stocks while Dan Ives of Wedbush Securities explains why big tech can rally another 15%.

https://m.wsj.net/video/20230905/156bf778-e13d-41ef-b750-55e2ef1c0162/1/hls/manifest-hd-wifi.m3u8

September to Remember? 

Kristen Bitterly of Citi Global Wealth Management explains why the strong start to the year is nothing more than a bear market rally while Eric Winograd of AllianceBernstein offers his outlook for the Fed, inflation, and the labor market.

https://m.wsj.net/video/20230220/ae07e591-f017-4e82-babb-c80144e7d42f/1/hls/manifest-hd-wifi.m3u8

Time to be Skeptical?

Anastasia Amoroso of iCapital explains why she thinks the stock market rally is nearing a ceiling while U.S. Bank Wealth Management’s Lisa Erickson discusses where she’s finding investment opportunities in an uncertain environment.

https://m.wsj.net/video/20230213/61be15a3-f5ac-4a25-b944-edd15e605e30/1/hls/manifest-hd-wifi.m3u8

Hitting a Wall

Jack Manley of J.P. Morgan Asset Management explains why now is the time to leg back into risk assets while BlackRock’s Rick Rieder offers his top fixed income opportunities.

https://m.wsj.net/video/20230206/0be0daa9-d29a-4350-b277-a9ee6ed9a2ea/1/hls/manifest-hd-wifi.m3u8

Two Ways to Play

Amid impressive January gains, Cameron Dawson of New Edge Wealth discusses how she’s positioning her portfolio and Mark Zandi of Moody's Analytics explains why he thinks the economy can still avoid a recession.

https://m.wsj.net/video/20230130/a8c37d62-592b-4830-9466-65c3824205fe/1/hls/manifest-hd-wifi.m3u8

Gauging Upside Potential

Mike Schumacher of Wells Fargo Securities explains why he’s nervous about stagflation while Sylvia Jablonski of Defiance Investments offers her top portfolio picks.

https://m.wsj.net/video/20230123/1e752a76-b7d4-4802-821a-837d6176f979/1/hls/manifest-hd-wifi.m3u8

Wall Street’s Biggest Risk

MarketBrief | Full Episodes

MarketBrief Full Episodes

After 10 straight hikes, the central bank switched gears and opted to keep rates steady. But that doesn't mean the Fed's inflation fight is over.

https://m.wsj.net/video/20230616/9dce6e5c-4c62-4aa6-b432-d3407ac41aea/1/hls/manifest-hd-wifi.m3u8

The Fed's Rate Pause, Explained

A publicly traded company can increase it's number of shares available by splitting its stock. Here's why companies may do it and how it affects investors.

https://m.wsj.net/video/20221115/f37dedad-4403-4f6d-bd22-067d0fb148df/1/hls/manifest-hd-wifi.m3u8

Stock Splits Are Big This Year. Here's What They Mean for Investors.

Here's why a publicly traded company may decide to go private and what it means for its shareholders.

https://m.wsj.net/video/20221025/9fb3fa20-e2ac-485b-aa4d-8fcf3ebd3151/1/hls/manifest-hd-wifi.m3u8

What Happens When a Stock Goes Private?

What Happens When a Public Company Goes Private?

When saving for retirement, there are many different accounts and tax strategies to consider. Here's how to tell if a Roth IRA conversion could be right for you.

https://m.wsj.net/video/20221021/624f992c-db58-4144-93cc-b888c6948059/1/hls/manifest-hd-wifi.m3u8

What to Know About Roth IRA Conversions

As recession fears loom, here are three ways investors can prepare and protect their portfolios.

https://m.wsj.net/video/20221020/5d94fa79-7b6d-4c51-8ac7-8c523c99d487/1/hls/manifest-hd-wifi.m3u8

Preparing Your Portfolio for a Recession

Retiring abroad could lower your cost of living, so you can make your savings go further in your golden years. But a permanent move to a new country could be more complicated than you think. Here's what you should know.

https://m.wsj.net/video/20220823/7a028383-44a0-4957-a070-0018f046ec97/1/hls/manifest-hd-wifi.m3u8

Thinking Of Retiring Abroad? Here's What to Consider.

Billionaire-backed space companies have made space tourism a reality. How to participate in a potential private-sector space boom.

https://m.wsj.net/video/20220818/99bac587-9be5-48e6-9376-48f3bb8d55cf/1/hls/manifest-hd-wifi.m3u8

How To Invest In Space Tourism

When you hear the words 'electric vehicle', you might immediately think 'Tesla'. But as more automakers enter the EV competition, Tesla might have trouble holding its lead. Here's what investors need to know.

https://m.wsj.net/video/20220722/111776c7-d9d2-4cd2-8194-4c58b0cb7e57/1/hls/manifest-hd-wifi.m3u8

Is Tesla Miles Ahead of Others in the Electric Vehicle Race?

Chinese tech company DiDi Global, which runs a ride-sharing app, has announced it plans to delist from the New York Stock Exchange. Investors are watching and waiting to see what other Chinese giants with U.S. listings, like Alibaba and JD.com, will do. Here's what delisting entails.

https://m.wsj.net/video/20220722/eacf026e-7303-4eb7-80ab-3e2344e2b120/1/hls/manifest-hd-wifi.m3u8

What Happens When a Stock Delists?

Barron's Explains

CEO Cristiano Amon has a plan to shrink Qualcomm’s reliance on phones and grow its role in AI, cars, and beyond. Investors are skeptical—should they be?

https://m.wsj.net/video/20241127/99579ccd-a5c1-4acc-ac31-32469f7d8b1c/1/hls/manifest-hd-wifi.m3u8

What's Next for Qualcomm?

On the Barron's Streetwise Podcast, Barron’s senior writer Al Root sits down with Jack Hough to discuss Toyota’s recent success with hybrids, the coolest cars at the New York Auto Show, and what’s ahead for Tesla stock.

https://m.wsj.net/video/20240329/f163bbd7-0cb6-4c6f-b7f9-a85ae5cd2553/1/hls/manifest-hd-wifi.m3u8

Is Electric Vehicle Demand Cooling Off? 

On the Barron’s Streetwise podcast, Rystad Energy’s Alexandre Ramos Peon discusses how U.S. oil producers have boosted profitability and production despite fewer wells.

https://m.wsj.net/video/20240326/0a4b30c7-379c-460f-abc3-838a7f1eb1a9/1/hls/manifest-hd-wifi.m3u8

The Outlook for Oil

On the Barron’s Streetwise Podcast, Jack Hough pushes back against one of Bitcoin’s most popular valuation models.

https://m.wsj.net/video/20240318/b38cc34a-5064-4a6a-a47c-4c855de11973/1/hls/manifest-hd-wifi.m3u8

Bitcoin as 'Digital Gold' 

On the Barron’s Streetwise podcast, Raphael Zagury of Swan Bitcoin shares his bitcoin price model with Associate Editor Jack Hough.

https://m.wsj.net/video/20240312/c0acb0bf-e4e3-46ca-8fd5-13af6fa401e5/1/hls/manifest-hd-wifi.m3u8

The $600,000 Case for Bitcoin

Kathy Jones, Chief Fixed Income Strategist at Schwab, says it might not matter. Plus, the outlook for yields and the national debt.

https://m.wsj.net/video/20240305/0505813c-e38b-47cb-ade2-e7c3aff68dbd/1/hls/manifest-hd-wifi.m3u8

Bond Funds or Individual Bonds?

Brian Niccol on developing new customer favorites, taking menu tips from TikTok, and the outlook for growing the business.

https://m.wsj.net/video/20230725/dec91556-4dbe-49e6-85d9-ed0e8233ac02/1/hls/manifest-hd-wifi.m3u8

Chipotle's CEO on How He Plans to Double the Business. Again.

Jim Farley on competing with Tesla, and why Ford is favoring Level 3 autonomy over full self-driving capability.

https://m.wsj.net/video/20230519/9aa4288a-39a1-4fb8-8b9d-3be0c58adc18/1/hls/manifest-hd-wifi.m3u8

Ford CEO On the Outlook for EVs and Robo Cars

J.P. Morgan Asset Management's David Kelly says inflation is like a rollercoaster: It will come down again.

https://m.wsj.net/video/20230505/5d8d3d70-598d-4ee4-a76e-21381c911e40/1/hls/manifest-hd-wifi.m3u8

Inflation, Attractive Bonds, and Value Abroad

Barron's Streetwise

Stocks are expensive, risks abound, and AI is about to change the world. Other than that, building a calamity-proof retirement portfolio should be a cinch. Tune in as two veteran money managers size up the markets and share their investment ideas.

https://m.wsj.net/video/20250211/17a5e7d6-7c36-44b0-a35e-bf5ac3a24194/1/hls/manifest-hd-wifi.m3u8

Saving for a Sunny Day

Research shows that people greatly underestimate the healthcare costs they’ll face in retirement. Learn from experts how to estimate those costs, prepare for potential long-term care needs, and manage healthcare expenses in retirement.

https://m.wsj.net/video/20250211/e7c022d9-badf-4e95-8e7c-0b6fce9f7823/1/hls/manifest-hd-wifi.m3u8

Are You Fiscally Fit?

Surging power demand, new energy sources, and growing competition have spurred the utility industry to become more innovative than ever before. Our panelists will unpack the changes afoot and explore what lies ahead for companies, customers, and investors.

https://m.wsj.net/video/20240917/001ea098-1fcc-4da5-9f0e-a3b149bbb2fb/1/hls/manifest-hd-wifi.m3u8

Not Your Father's Utility

Modernizing America's grid will take creativity and money -- lots of money. Learn how players across the power sector can achieve their electrification goals and serve new customers without breaking the bank for consumers.

https://m.wsj.net/video/20240917/bd6bd43a-bb07-4b7f-9d1c-6ae04220bea9/1/hls/manifest-hd-wifi.m3u8

Ready for a Revamp?

The launch this year of Bitcoin ETFs has made it easier for investors to buy and trade the cryptocurrency. But is that a wise move, and if so, how much crypto should you own?

https://m.wsj.net/video/20240529/cbb77f15-ef70-445d-85ae-5f02c24ea1ef/1/hls/manifest-hd-wifi.m3u8

Investing in Cryptocurrencies

Bitcoin and other digital currencies reside on software networks that aim to revolutionize everything from finance to art. Barron's talks to industry experts about the outlook for blockchain technology and its potential uses.

https://m.wsj.net/video/20240529/8f60a5ea-6de4-4c3c-b7c2-12b11aaa99f3/1/hls/manifest-hd-wifi.m3u8

Is Crypto Really a Game-Changer?

Persistent inflation means retirement savings don't go as far as they once did. We discuss the best inflation hedges, and how retirees can benefit from higher-for-longer interest rates.

https://m.wsj.net/video/20240429/69577ad6-cbaf-4d34-96f1-c42136e26aa2/1/hls/manifest-hd-wifi.m3u8

Protecting Your Nest Egg from Rising Prices

The impact of inflation is felt unevenly across the economy and markets. Learn which industries, and companies do best in a “sticky” inflation era, and how fixed income, alternative assets, and gold can help investors hedge against further price growth.

https://m.wsj.net/video/20240429/bfee3cb8-715f-4323-929f-43a73fd58877/1/hls/manifest-hd-wifi.m3u8

Don’t Trim Your Inflation Hedges

Science, tech, and better healthcare delivery are helping people live longer and improving quality of life. Two healthcare investment experts tell us about some of the most promising developments in medicine, and the companies behind them.

https://m.wsj.net/video/20240305/33bed2b1-bdef-401f-bb72-18f7a43f2548/1/hls/manifest-hd-wifi.m3u8

Longevity: An Investor's Playbook

Barron's Roundtable

Barron's Advisor The Way Forward

Investing in Tech

Barron's Investing in Tech Clips

A Better Economy & Wealth Gap Events

Wealth Gap

Level Up

Barron's Events

Back to Business

Great Investors

MarketWatch

Video Center - Barron's home

Hooters is remaking its brand image after filing for bankruptcy in March. Hooters Management Corporation CEO Neil Kiefer shares his turnaround plan. Photo: Bloomberg News, Poste Golden

https://m.wsj.net/video/20250820/44cd897c-aacd-4f67-93b5-22c77948c62d/2/hls/manifest-hd-wifi.m3u8

Hooters is remaking its brand image after filing for bankruptcy in March. Hooters Management Corporation CEO Neil Kiefer shares his turnaround plan.

Hooters’ $30 Million Turnaround Hinges on It Becoming Less Risqué

I have heard for the last 20 years, well, my wife wouldn't let me go in there.

Narrator: For years, Hooters has been operated by two different companies. One owned by private equity that emphasizes the brand's sex appeal. And the other, which includes the original founders, that says the restaurant is actually family-oriented, and always has been. After filing for bankruptcy earlier this year, Hooters says it's trying to bring all its restaurants back to that purportedly more wholesome vision. And this is the man leading that effort.

What do you think that does to the brand to have these two different operations, basically?

Well, so far, it's not done very well.

Narrator: Neil Kiefer's group, which includes the restaurant's original founders, runs the stores in the chain's two most successful markets. The rest of the locations have been run by private equity since 2019, and have been riddled with debt.

We watched the deterioration of not only the execution of the brand, but also the sales. But we were helpless to do anything about them. We couldn't do anything about it legally. We certainly made our protestations, wrote many letters on behalf with the franchisees to say, "You shouldn't be doing this. Please don't do this." Today, because of social media, you can be affected in your area when you get associated with the wrong Hooters, so to speak.

Narrator: Kiefer's team is taking control of about 100 of the struggling locations. He says his plan is to replicate the success of his Chicago and Tampa restaurants.

The last group of owners, to me, seemed more obsessed on their ROI, their return on investment. How quick can they get their money out of it? And they did, okay? So I think this entire brand going through a bankruptcy was totally unnecessary.

Hi! Welcome to Hooters!

Narrator: The waitresses, known as Hooters Girls, have always worn low-cut tops and shorts. But in 2021, the restaurants owned by private equity launched a controversial new uniform.

They took it and made it, sexualized it. Made it shorter, almost shorter than hot pants. That is offensive to most people, particularly in a restaurant setting. When this brand started and still the way we run our store, it's an athletic fit. In 1983 and the 70s, jogging was huge. The Dolphin short was the short that everybody wore.

Narrator: After receiving backlash on social media, the new uniform policy was updated, giving staff members a choice of what shorts to wear. Private equity firm, TriArtisan Capital Advisors, didn't provide a comment. And private equity firm, Nord Bay Capital, didn't respond to requests for comment. Kiefer says he plans to standardize the uniform across all restaurants to feature the original shorts.

I don't think you're gonna see a bunch of butt cheeks hanging out.

Okay.

And things like that, to be really frank with you.

How about how the servers interact with guests? How might that change?

Look, it's a friendly place.

Hi! Welcome to Hooters!

Thank you very much! Our waitresses do quite well. I think in 2024, they averaged about $27 an hour, where we're at here at Chicago. That's good money, okay? But you gotta be nice to get good money.

But maybe not too nice. My understanding is at the Hooters of America stores, they could actually sit next to guests.

Neil: We don't allow that, okay?

Okay.

There's things in those stores like hula hooping.

Of course, we know how to hula hoop.

Who the heck wants to hula hoop in the middle of a restaurant, okay? You look silly, okay? Sitting down with the customer. I didn't ask you to sit down here. That's a little too cozy. And by the way, my wife's sitting right there. Yeah, why don't you sit with her? That's crossing the line. That's not required for good service. And we've frankly don't allow it.

We're Hooters Girls. And no, we're not on the menu.

So let's talk about the road ahead. How might the menus change?

I wanna make the menu a little shorter, a little easier to execute. Focus on those things. I think our restaurants have a tendency to try to be everything for everybody. And then you have to look in this business, I think, and say, "Well, I may like this, okay, but we only sold 20 of 'em last week." So why are we carrying that? Now let's focus our execution on what we're known for, what we do well.

Narrator: And one of those things is the original Hooters sauce.

It's got all natural ingredients, has AA butter that we purchase from Wisconsin. For our 23 restaurants, I buy about 44,000 pounds every two months of AA butter.

It's a lot of butter.

Best butter you can buy, yes it is. The sauce has no preservative. It's natural ingredients. In the other stores, that's not true.

Why is that butter sauce so important to get back into the restaurants?

It's craveable. I can't tell you why, okay? There's other, some other secret ingredients. I'd have to kill you if I told you and everybody else. But the last time I looked on our P mix, which is product mix sold, about 60-plus percent of our foods that were sold had the sauce on them. From buffalo shrimp to the sandwich from chicken tenders, the bone-in, which is the number one thing. And we also bread them with a secret formulation that gives 'em a little more crunch.

Narrator: Kiefer says seafood is also a top seller at his Hooters restaurants.

Our grouper and mahi are wild caught. Our shrimp don't have any injections of any type in them. We haven't traditionally advertised that because 25 years ago, who cares?

Right.

Today with the advent of the food networks and we all care and we should care. So I think you're gonna see that on our menu and we're gonna tell the public more about that.

How about the training and the servers? How might that change?

A lot, okay? We're not sure what's been going on. We've all been out to eat and had bad servers and we've had good servers. There's quite a difference. It's just changing the, bringing that morale back and the culture back. We usually have a trainer divided up over so many stores.

There's a lot of investment that needs to be done in some of these restaurants. Any sense of how much that might cost?

Probably on an average, about 300,000 per unit, okay? If you times that by 100 units, you can do math. I think our idea is get it right first within the four walls. Do those things that are absolutely necessary, from safety purposes, of course, first. And then we have to strategically plan that. And there's a lot of variables in that. All of these stores that we're acquiring, and we cherry-pick them. There's some that we didn't make the cut. We have their three to five-year history, know that they were doing three years ago before the changes. When we have to get 'em back. And we think not only we get 'em back, now that we get 'em the right way in totality, we can get it above that.

So there's a lot of chicken restaurants out there. Obviously chicken is important part of your menu. And if you know the marketing is more family-friendly, how do you compete with a slew of chicken joints out there?

We've been doing it for a long time, okay? Back in the day, I mean, it's, we're very specific on the type of chicken we spec. We only serve live fresh chicken. Now, that's how we compete. We give 'em a fresh product, great craveable sauce. And frankly, we have not in 42 years had trouble acquiring customers. And we've kept 'em. We've got a lot of regulars, they're called. Families that come in routinely.

So casual dining has had, some are doing quite well, some have filed for bankruptcy. How are you gonna keep this brand strong and not going that route?

I feel real comfortable with what we're doing. The challenge is the turnaround. The hardest part has been the public perception. The typical consumer, including me, I don't know that it's a franchisee or franchisor, I go for a brand. And I expect consistent experience, okay? So I think the problem is re-educating the field, getting the right products in, getting the right advertising and message, getting involved in our communities again. I think all of those things are challenges, but challenges that we're gonna eat out, frankly. That's something we've been doing all the time, and we're anxious to get started and get it corrected.

A global look at the economic and cultural forces shaping our world.

Hooters’ $30 Million Turnaround Hinges on It Becoming Less Risqué

In-Depth Features

Up Next

At Barron's

View All

MarketBrief Clips

View All

MarketBrief Full Episodes

View All

Barron's Explains

View All

Barron's Streetwise

View All

Barron's Roundtable

View All

Barron's Investing in Tech Clips

View All

Wealth Gap

View All

Level Up

View All

Barron's Events

View All

Back to Business

View All

Great Investors

View All

MarketWatch

View All