Haribo Only Makes Gummies. Why This Single-Product Strategy Works.
Haribo Only Makes Gummies. Why This Single-Product Strategy Works.
Haribo built a global candy empire by focusing on gummies, using local factories and regional flavors to grow from a family business into one of the largest gummy candy manufacturers in the world. Photo: MacKenzie Coffman
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The Economics Of
How do the world's most successful companies generate revenue? In this explainer series, we'll dive into the surprising stories behind how businesses work--exploring everything from Costco's "treasure-hunt" model to the economics behind Amazon's AWS.
